Fresh Digest – Presentation Matters
Increasingly, complex data is driving decisions in the retail produce department. But a new study finds that the willingness of retailers to use that data is largely dependent on how it is presented to them.
For the past 15 years, Fusion Marketing has established a solid industry presence, providing its broad client base with expertise in produce marketing and consumer packaged goods. With its strategic alliances with NPD and U.S. Marketing, the firm has created an extensive data base that continually helps to drive decisions at retail level. However, along the way, the company has discovered that sometimes the data is very well received by its’ clients retail partners, and sometimes it is ignored.
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