Fresh Digest – Spices are Hot, Hot, Hot
Flavor has always governed the consumer decision-making process, whether it happens in the grocery store, a restaurant or the kitchen.
While the importance of flavor hasn’t subsided – and likely never will – a major change is transpiring in the realm of flavoring mediums, particularly in the herbs and spices category. Not long ago, dried herbs and spices were the preferred flavoring agent among consumers. For example, steak doesn’t taste good! Oh pour some salt on – that should fix it.
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