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Retail View: Value-added, organics drive California retail produce growth

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Fueled by significant gains in both value-added products and organic fruits and vegetables, California produce sales rose to more than $7.3 billion in sales in 2017. While bulk items and conventional produce still deliver more revenue, over the last four years fixed weight packages and organic produce have accounted for the lion’s share of growth. Those are two big takeaways from an analysis of the past five years of the Fresh Produce & Floral Council Market Report prepared Fusion Marketing.

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