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FPFC webinar analyzes changes in organic sales

Posted in Fusion News

Although the organic fresh produce category continues to grow, the growth rate has dropped significantly in recent years. The Anaheim, Calif.-based Fresh Produce & Floral Council called on Chatsworth, Calif.-based Fusion Marketing, which compiles its quarterly market report, to delve into the “why” behind the drop in the growth rate of fresh organic fruits and vegetables in California. Steven Muro, president of Fusion Marketing, and Mary Scott, vice president of client services, discussed the changes in the organic category during an FPFC webinar in June.

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