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Healthy Food Trends Drive Sales

Posted in Fusion News

Consumers are influenced by new food trends. Some of the most popular food trends that help drive sales are those that offer health benefits. From culinary chefs to food service and retail deli departments, everyone is experimenting with a mix of new flavors. To read the full article click...

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40 Billion Pounds Served

Posted in Articles, Fusion News

Growth is good, especially when it comes to the nation’s increased produce consumption. Fruit and vegetable sales are boosting the industry’s bottom line while contributing to a healthier America. It’s the ultimate win-win. To read the full article click here    ...

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Fresh Digest – Consumers Seek Information to Complete Their Shopping Experience

Posted in Articles, Fusion News

Online grocery retailing is taking a percentage of the consumers’ dollars. However, shoppers typically prefer shopping at a brick-and-mortar store. Shoppers want more product information including recipes, tips and recommendations. Retailers can engage their shoppers by differentiating themselves and making their store an information destination by providing plenty of store signage and point-of-sale material.   To read the full article click...

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Consumers’ Willingness To Purchase Groceries Online Is Shifting

Posted in Fusion News, Press Releases

Fusion Marketing’s Research Indicates a Positive Shift in Consumer Acceptance LOS ANGELES (August 5, 2014) – The resistance to shopping for groceries online is fading. The online grocery business is expected to become a $9.5 billion industry by 2017. In fact, Fusion Marketing’s ConsumerInsights™ research indicates a 200 percent change in consumers’ willingness to try purchasing groceries online in just the last year. Moreover, shoppers are using all devices to place the order including smartphones, desktops, laptops and tablets. Consumers are moving beyond searching for information to actually making grocery and produce purchases. Additionally, consumers are more open to receiving text messages and personalized ads from grocery retailers tailored to their shopping patterns. The same research conducted a year ago indicated that only four percent of consumers were purchasing groceries online and they were not interested in receiving text messages from grocery stores regarding promotions or special pricing for fresh fruits and vegetables. Consumers’ acceptance of online grocery shopping is shifting. In just the last year, shoppers were concerned about the food quality and receiving refunds for damaged or spoiled products, especially fresh produce. Today, Fusion’s research suggests that consumers’ concerns about freshness from online retailers are dissipating. This is due to their positive delivery experience along with the convenience and pricing of buying online. “We are witnessing consumer perception change from being reluctant to buy to testing the waters and making purchases,” explains Steven Muro, president and founder of Fusion Marketing. “Consumers typically aren’t spending a lot online overall. Our research conducted in 2013 and 2014 indicates that a larger percentage of consumers have made a produce purchase, but many spent under $25.00 per shopping occasion.” As more consumers go beyond trial to making online purchases mainstream, the demand for increased speed, efficiency and simplicity will increase. Fusion Marketing’s research indicates that consumer behavior is changing and retailers should be prepared if they want to capture market share of the $9.5 billion grocery industry, which equates to over $1 billion from fresh produce sales. ABOUT FUSION MARKETING Fusion Marketing partners with fresh produce suppliers, associations and retailers to increase sales at retail. Fusion uncovers growth opportunities and turns them into information-based, market-ready solutions that are customized to each client’s unique business needs. Every project is supported by Fusion’s experienced team to provide the highest level of expertise and dedicated client support. To download a pdf of the press release, click...

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Fusion Marketing’s Analytical Positions Provide Seamless Client Support

Posted in Fusion News, Press Releases

Fusion Announces Promotion of Two Key Team Members LOS ANGELES (July 17, 2014) – Fusion Marketing is committed to building and maintaining a strong and dynamic analytical team for its portfolio of clients. In supporting this commitment, the company announced today the promotion of two staff members. Jennifer Anazawa has been promoted to the position of Senior Category Analyst and Matt Schraut has been promoted to the position of Category Analyst. “Our goal is to help our clients increase the retail sales of their key items,” explains Steven Muro, president and founder of Fusion Marketing. “It has always been my belief that when our clients are successful and growing, we’ll grow along with them. It has proven true with our internal progression of staff members.” Anazawa has a range of analytical experience, including positions at Chuck Latham Associates, Inc., Pacific World Corporation and Maybelline NY*Garnier. Anazawa brings a high level of technical expertise that helped expand the company’s data validation, troubleshooting and analytical capabilities. Additionally, she manages all client-facing aspects of Fusion’s MarketInsights™, a proprietary data system that customizes sales reports and dashboards unique to each client. “Jennifer has made significant contributions to many of Fusion’s achievements this past year,” states Mary F. Scott, vice president of client services. “Accomplishments include value-added analysis to industry reports, custom category reviews, and holiday and retail reports. This promotion is well deserved and clients will benefit from Jennifer’s proficiency.” Schraut has analytical acumen and experience proven to benefit Fusion Marketing’s range of clients. He quickly demonstrated his analytical rigor and client communication skills taking lead roles in a number of custom, high-visibility projects. Schraut applied his technical and business skills to improve Fusion templates and processes for increased quality and meaningful retail insights. His responsibilities include data analytics, consumer insights and trend reporting. “Matt is instrumental in the creation of new reports and a pivotal point person for clients. His strong interpersonal skills and drive to deliver client quality and value are just a few of his key strengths for success,” states Scott. “We are looking forward to making new strides in client deliverables and are pleased to announce another well-deserved promotion that will benefit our clients.” ABOUT FUSION MARKETING Fusion Marketing partners with fresh produce suppliers, associations and retailers to increase sales at retail. Fusion uncovers growth opportunities and turns them into information-based, market-ready solutions that are customized to each client’s unique business needs. Every project is supported by Fusion’s experienced team to provide the highest level of expertise and dedicated client support. To download a pdf of the press release, click...

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Fresh Digest – The Numbers Game

Posted in Articles, Fusion News

Everyone in the produce industry knows that selling of fruits and vegetables is a game of numbers, but where do you go to find someone who can carefully calculate the plethora of numbers and discern what all those digits really mean.  And moreover,  how they can help you grow your business. In 1997, Steven Muro started Fusion Marketing, a Chatsworth, California-based company that does just that. It helps that Muro calls himself “someone who is fascinated with data.” To read more or download a pdf of the article, click...

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Fresh Digest – Presentation Matters

Posted in Articles, Fusion News

Increasingly, complex data is driving decisions in the retail produce department. But a new study finds that the willingness of retailers to use that data is largely dependent on how it is presented to them. For the past 15 years, Fusion Marketing has established a solid industry presence, providing its broad client base with expertise in produce marketing and consumer packaged goods. With its strategic alliances with NPD and U.S. Marketing, the firm has created an extensive data base that continually helps to drive decisions at retail level. However, along the way, the company has discovered that sometimes the data is very well received by its’ clients retail partners, and sometimes it is ignored. To read more or download a pdf of the article, click...

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