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Marketing To Millennials

Posted in Fusion News

If it is true that nearly 50 percent of supermarket sales is attributed to the group of consumers who “came of age” around the turn of the century, then opportunities a bound for retailers and suppliers who understand the proclivities of these shoppers. To read the full article click...

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Retail View: Significant changes evident in grocery industry

Posted in Fusion News

Smaller formats, home delivery and foodservice at retail are just a few of the changes coming to the food retailing business, according to Steven Muro, president of Fusion Marketing, based in Chatsworth, CA.  Muro, who has had a long career designing marketing programs for both produce and consumer packaged goods, spoke at the most recent luncheon meeting of the Fresh Produce & Floral Council, held Feb. 25 in Pleasanton, CA. To read the full article click...

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FORMER READY PAC EXECUTIVE JOINS FUSION MARKETING

Posted in Fusion News

Neil Merritt, a professional in the produce industry, joins Fusion Marketing as Director of Sales and Business Development. Merritt’s extensive background in sales, trade marketing, category management, and industry board leadership positions will serve him well as he propels Fusion to the next level of sales expertise and client services. To read the full article click...

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