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Retail View: Value-added, organics drive California retail produce growth

Posted in Articles

Fueled by significant gains in both value-added products and organic fruits and vegetables, California produce sales rose to more than $7.3 billion in sales in 2017. While bulk items and conventional produce still deliver more revenue, over the last four years fixed weight packages and organic produce have accounted for the lion’s share of growth. Those are two big takeaways from an analysis of the past five years of the Fresh Produce & Floral Council Market Report prepared Fusion Marketing. Click here to read...

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Retail scene going through profound changes, shoppers will pick the winners

Posted in Articles, Press Releases

It is the shoppers who will pick the winners during this particularly chaotic time for the nation’s food retailers. With many options before them, consumers have a plethora of choices before them, including Amazon’s attempt to completely change the landscape. Like most wars, the key is in preparation, said Steven Muro, president of Fusion Marketing, who was the keynote speaker at a recent Fresh Produce & Floral Council Southern California luncheon. Quoting an ancient Chinese military strategist, Muro told the FPFC members, “Every battle is won before it is fought.” Click here to read...

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The Blend: Swap protein for incremental sales

Posted in Articles, Fusion News

In The Blend, mushrooms take a back seat to other flavors, and that’s kind of the point. Even people who say they don’t like mushrooms tend to like recipes prepared with The Blend, which is the Mushroom Council’s promotion that swaps finely diced mushrooms for a portion — or all — of the protein in many familiar dishes like meatloaf, tacos, chili and burgers. Click here to read...

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40 Billion Pounds Served

Posted in Articles, Fusion News

Growth is good, especially when it comes to the nation’s increased produce consumption. Fruit and vegetable sales are boosting the industry’s bottom line while contributing to a healthier America. It’s the ultimate win-win. To read the full article click here    ...

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Fresh Digest – Consumers Seek Information to Complete Their Shopping Experience

Posted in Articles, Fusion News

Online grocery retailing is taking a percentage of the consumers’ dollars. However, shoppers typically prefer shopping at a brick-and-mortar store. Shoppers want more product information including recipes, tips and recommendations. Retailers can engage their shoppers by differentiating themselves and making their store an information destination by providing plenty of store signage and point-of-sale material.   To read the full article click...

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Fresh Digest – The Numbers Game

Posted in Articles, Fusion News

Everyone in the produce industry knows that selling of fruits and vegetables is a game of numbers, but where do you go to find someone who can carefully calculate the plethora of numbers and discern what all those digits really mean.  And moreover,  how they can help you grow your business. In 1997, Steven Muro started Fusion Marketing, a Chatsworth, California-based company that does just that. It helps that Muro calls himself “someone who is fascinated with data.” To read more or download a pdf of the article, click...

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Fresh Digest – Presentation Matters

Posted in Articles, Fusion News

Increasingly, complex data is driving decisions in the retail produce department. But a new study finds that the willingness of retailers to use that data is largely dependent on how it is presented to them. For the past 15 years, Fusion Marketing has established a solid industry presence, providing its broad client base with expertise in produce marketing and consumer packaged goods. With its strategic alliances with NPD and U.S. Marketing, the firm has created an extensive data base that continually helps to drive decisions at retail level. However, along the way, the company has discovered that sometimes the data is very well received by its’ clients retail partners, and sometimes it is ignored. To read more or download a pdf of the article, click...

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Fresh Digest – Spices are Hot, Hot, Hot

Posted in Articles, Fusion News

Flavor has always governed the consumer decision-making process, whether it happens in the grocery store, a restaurant or the kitchen. While the importance of flavor hasn’t subsided – and likely never will – a major change is transpiring in the realm of flavoring mediums, particularly in the herbs and spices category. Not long ago, dried herbs and spices were the preferred flavoring agent among consumers. For example, steak doesn’t taste good! Oh pour some salt on – that should fix it. To read more or download a pdf of the article, click...

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