Fusion News

FUSION MAREKTING’S PRESIDENT SELECTED AS BRANDSTORM MARKETING PANELIST

Posted by on 4:52 pm in Fusion News | 0 comments

Fusion-Marketing-LogoSteven Muro, founder and president of Fusion Marketing, a firm specializing in the produce industry providing customized marketing and sales solutions for a wide range of clients, will serve as a BrandStorm panel member. BrandStorm is a project of the United Fresh Produce Marketing and Merchandising Council developed to encourage the members of the produce industry to share and exchange marketing ideas and concepts.

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FUSION MARKETING CELEBRATES ITS 20TH ANNIVERSARY

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Fusion Marketing, a specialist in the produce industry providing customized marketing and sales solutions, is celebrating its 20th anniversary this month. Two decades of industry expertise has provided clients with actionable solutions to help grow their business. Click here to read more

The Blend: Swap protein for incremental sales

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In The Blend, mushrooms take a back seat to other flavors, and that’s kind of the point. Even people who say they don’t like mushrooms tend to like recipes prepared with The Blend, which is the Mushroom Council’s promotion that swaps finely diced mushrooms for a portion — or all — of the protein in many familiar dishes like meatloaf, tacos, chili and burgers. Click here to read more

FUSION MARKETING’S PRESIDENT APPOINTED TO KCET COMMUNITY ADVISORY BOARD

Posted by on 2:31 pm in Fusion News | 0 comments

Fusion-Marketing-LogoSteven Muro, president of Fusion Marketing, has been selected to serve on the KCET Southern California broadcasting station’s Community Advisory Board (CAB) as the agricultural specialist for the viewing area. Muro has decades of experience in this field as he is the president and founder of Fusion Marketing, an agency specializing in the fresh produce industry that provides customized marketing and sales solutions to a variety of commissions and produce companies.

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Retail View: 2017 retail predictions, part 2

Posted by on 3:10 pm in Fusion News | 0 comments

The-Produce-News-LOGOThe continued growth and expansion of value-added products, as well as a shout out for beets, topped the predictions a group of retail experts made for the fresh produce department in 2017.

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Retail predictions for 2017

Posted by on 3:52 pm in Fusion News | 0 comments

The-Produce-News-LOGOIt truly is going to be an interesting year, and a cadre of longtime observers expect the Trump administration to have an impact on the retail grocery sector. They also agreed on the continuation of a number of operational trends that have been evident over the last few years.

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Marketing To Millennials

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The-Produce-News-LOGOIf it is true that nearly 50 percent of supermarket
sales is attributed to the group of consumers
who “came of age” around the turn of the century, then opportunities a bound for retailers and suppliers
who understand the proclivities of these shoppers.

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ZESPRI KIWIFRUIT SELECTS FUSION MARKETING AFTER EXTENSIVE AGENCY SEARCH

Posted by on 4:28 pm in Fusion News | 0 comments

Fusion Marketing, a specialist in the produce industry providing customized marketing and sales solutions, is excited about its newest client, Zespri Kiwifruit, the world’s largest marketer of kiwifruit, selling the fruit in 56 countries and managing around one‐third of all globally‐traded kiwifruit.

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Retail View: Significant changes evident in grocery industry

Posted by on 11:13 pm in Fusion News | 0 comments

The-Produce-News-LOGOSmaller formats, home delivery and foodservice at retail are just a few of the changes coming to the food retailing business, according to Steven Muro, president of Fusion Marketing, based in Chatsworth, CA.  Muro, who has had a long career designing marketing programs for both produce and consumer packaged goods, spoke at the most recent luncheon meeting of the Fresh Produce & Floral Council, held Feb. 25 in Pleasanton, CA.

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FORMER READY PAC EXECUTIVE JOINS FUSION MARKETING

Posted by on 11:35 pm in Fusion News | 0 comments

Fusion-Marketing-Logo-300x68_Neil Merritt, a professional in the produce industry, joins Fusion Marketing as Director of Sales and Business Development. Merritt’s extensive background in sales, trade marketing, category management, and industry board leadership positions will serve him well as he propels Fusion to the next level of sales expertise and client services.

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