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Fusion News

Retail View: Value-added, organics drive California retail produce growth

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Fueled by significant gains in both value-added products and organic fruits and vegetables, California produce sales rose to more than $7.3 billion in sales in 2017. While bulk items and conventional produce still deliver more revenue, over the last four years fixed weight packages and organic produce have accounted for the lion’s share of growth. Those are two big takeaways from an analysis of the past five years of the Fresh Produce & Floral Council Market Report prepared Fusion Marketing.

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Shoppers Picking the Winners as Retail Landscape Changes

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Fresh DigestSteven Muro, The Fusion founder gave a presentation on Oct. 4 luncheon at the FPFC in Southern California. He noted that the grocery industry is going through a period of dramatic change and focus on Retail Shoppers Picking the Winners as Retail Landscape Changes

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Retail scene going through profound changes, shoppers will pick the winners

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It is the shoppers who will pick the winners during this particularly chaotic time for the nation’s food retailers. With many options before them, consumers have a plethora of choices before them, including Amazon’s attempt to completely change the landscape.

Like most wars, the key is in preparation, said Steven Muro, president of Fusion Marketing, who was the keynote speaker at a recent Fresh Produce & Floral Council Southern California luncheon. Quoting an ancient Chinese military strategist, Muro told the FPFC members, “Every battle is won before it is fought.”

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FUSION MAREKTING’S PRESIDENT SELECTED AS BRANDSTORM MARKETING PANELIST

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Fusion-Marketing-LogoSteven Muro, founder and president of Fusion Marketing, a firm specializing in the produce industry providing customized marketing and sales solutions for a wide range of clients, will serve as a BrandStorm panel member. BrandStorm is a project of the United Fresh Produce Marketing and Merchandising Council developed to encourage the members of the produce industry to share and exchange marketing ideas and concepts.

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FUSION MARKETING CELEBRATES ITS 20TH ANNIVERSARY

Posted by on 10:24 am in Articles, Fusion News, Press Releases | 0 comments

Fusion Marketing, a specialist in the produce industry providing customized marketing and sales solutions, is celebrating its 20th anniversary this month. Two decades of industry expertise has provided clients with actionable solutions to help grow their business. Click here to read more

The Blend: Swap protein for incremental sales

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In The Blend, mushrooms take a back seat to other flavors, and that’s kind of the point. Even people who say they don’t like mushrooms tend to like recipes prepared with The Blend, which is the Mushroom Council’s promotion that swaps finely diced mushrooms for a portion — or all — of the protein in many familiar dishes like meatloaf, tacos, chili and burgers. Click here to read more

FUSION MARKETING’S PRESIDENT APPOINTED TO KCET COMMUNITY ADVISORY BOARD

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Fusion-Marketing-LogoSteven Muro, president of Fusion Marketing, has been selected to serve on the KCET Southern California broadcasting station’s Community Advisory Board (CAB) as the agricultural specialist for the viewing area. Muro has decades of experience in this field as he is the president and founder of Fusion Marketing, an agency specializing in the fresh produce industry that provides customized marketing and sales solutions to a variety of commissions and produce companies.

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Retail View: 2017 retail predictions, part 2

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The-Produce-News-LOGOThe continued growth and expansion of value-added products, as well as a shout out for beets, topped the predictions a group of retail experts made for the fresh produce department in 2017.

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Retail predictions for 2017

Posted by on 3:52 pm in Fusion News | 0 comments

The-Produce-News-LOGOIt truly is going to be an interesting year, and a cadre of longtime observers expect the Trump administration to have an impact on the retail grocery sector. They also agreed on the continuation of a number of operational trends that have been evident over the last few years.

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Marketing To Millennials

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The-Produce-News-LOGOIf it is true that nearly 50 percent of supermarket
sales is attributed to the group of consumers
who “came of age” around the turn of the century, then opportunities a bound for retailers and suppliers
who understand the proclivities of these shoppers.

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