Although the organic fresh produce category continues to grow, the growth rate has dropped significantly in recent years. The Anaheim, Calif.-based Fresh Produce & Floral Council called on Chatsworth, Calif.-based Fusion Marketing, which compiles its quarterly market report, to delve into the “why” behind the drop in the growth rate of fresh organic fruits and vegetables in California. Steven Muro, president of Fusion Marketing, and Mary Scott, vice president of client services, discussed the changes in the organic category during an FPFC webinar in June.
Fueled by significant gains in both value-added products and organic fruits and vegetables, California produce sales rose to more than $7.3 billion in sales in 2017. While bulk items and conventional produce still deliver more revenue, over the last four years fixed weight packages and organic produce have accounted for the lion’s share of growth. Those are two big takeaways from an analysis of the past five years of the Fresh Produce & Floral Council Market Report prepared Fusion Marketing.
Steven Muro, The Fusion founder gave a presentation on Oct. 4 luncheon at the FPFC in Southern California. He noted that the grocery industry is going through a period of dramatic change and focus on Retail Shoppers Picking the Winners as Retail Landscape Changes
It is the shoppers who will pick the winners during this particularly chaotic time for the nation’s food retailers. With many options before them, consumers have a plethora of choices before them, including Amazon’s attempt to completely change the landscape.
Like most wars, the key is in preparation, said Steven Muro, president of Fusion Marketing, who was the keynote speaker at a recent Fresh Produce & Floral Council Southern California luncheon. Quoting an ancient Chinese military strategist, Muro told the FPFC members, “Every battle is won before it is fought.”
Steven Muro, founder and president of Fusion Marketing, a firm specializing in the produce industry providing customized marketing and sales solutions for a wide range of clients, will serve as a BrandStorm panel member. BrandStorm is a project of the United Fresh Produce Marketing and Merchandising Council developed to encourage the members of the produce industry to share and exchange marketing ideas and concepts.
Fusion Marketing, a specialist in the produce industry providing customized marketing and sales solutions, is celebrating its 20th anniversary this month. Two decades of industry expertise has provided clients with actionable solutions to help grow their business. Click here to read more
In The Blend, mushrooms take a back seat to other flavors, and that’s kind of the point. Even people who say they don’t like mushrooms tend to like recipes prepared with The Blend, which is the Mushroom Council’s promotion that swaps finely diced mushrooms for a portion — or all — of the protein in many familiar dishes like meatloaf, tacos, chili and burgers. Click here to read more
Steven Muro, president of Fusion Marketing, has been selected to serve on the KCET Southern California broadcasting station’s Community Advisory Board (CAB) as the agricultural specialist for the viewing area. Muro has decades of experience in this field as he is the president and founder of Fusion Marketing, an agency specializing in the fresh produce industry that provides customized marketing and sales solutions to a variety of commissions and produce companies.
It truly is going to be an interesting year, and a cadre of longtime observers expect the Trump administration to have an impact on the retail grocery sector. They also agreed on the continuation of a number of operational trends that have been evident over the last few years.