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Fusion News

Marketing To Millennials

Posted by on 4:30 pm in Fusion News | 0 comments

The-Produce-News-LOGOIf it is true that nearly 50 percent of supermarket
sales is attributed to the group of consumers
who “came of age” around the turn of the century, then opportunities a bound for retailers and suppliers
who understand the proclivities of these shoppers.

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ZESPRI KIWIFRUIT SELECTS FUSION MARKETING AFTER EXTENSIVE AGENCY SEARCH

Posted by on 4:28 pm in Fusion News | 0 comments

Fusion Marketing, a specialist in the produce industry providing customized marketing and sales solutions, is excited about its newest client, Zespri Kiwifruit, the world’s largest marketer of kiwifruit, selling the fruit in 56 countries and managing around one‐third of all globally‐traded kiwifruit.

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Retail View: Significant changes evident in grocery industry

Posted by on 11:13 pm in Fusion News | 0 comments

The-Produce-News-LOGOSmaller formats, home delivery and foodservice at retail are just a few of the changes coming to the food retailing business, according to Steven Muro, president of Fusion Marketing, based in Chatsworth, CA.  Muro, who has had a long career designing marketing programs for both produce and consumer packaged goods, spoke at the most recent luncheon meeting of the Fresh Produce & Floral Council, held Feb. 25 in Pleasanton, CA.

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FORMER READY PAC EXECUTIVE JOINS FUSION MARKETING

Posted by on 11:35 pm in Fusion News | 0 comments

Fusion-Marketing-Logo-300x68_Neil Merritt, a professional in the produce industry, joins Fusion Marketing as Director of Sales and Business Development. Merritt’s extensive background in sales, trade marketing, category management, and industry board leadership positions will serve him well as he propels Fusion to the next level of sales expertise and client services.

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Healthy Food Trends Drive Sales

Posted by on 10:19 pm in Fusion News | 0 comments

Fresh DigestConsumers are influenced by new food trends. Some of the most popular food trends that help drive sales are those that offer health benefits. From culinary chefs to food service and retail deli departments, everyone is experimenting with a mix of new flavors.

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40 Billion Pounds Served

Posted by on 10:49 pm in Articles, Fusion News | 0 comments

PG-LOGO-illust_CMYK_smGrowth is good, especially when it comes to the nation’s increased produce consumption. Fruit and vegetable sales are boosting the industry’s bottom line while contributing to a healthier America. It’s the ultimate win-win.

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Fusion Marketing President Steven Muro Discusses the Mushroom Council’s Blend Initiative

Posted by on 11:40 pm in Fusion News | 0 comments

anuk-logo-185x45Steven Muro and his team at Fusion Marketing are jumping on board to promote the latest food trends that tap into the versatility of mushrooms.

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Fresh Digest – Consumers Seek Information to Complete Their Shopping Experience

Posted by on 11:17 pm in Articles, Fusion News | 0 comments

Fresh Digest

Online grocery retailing is taking a percentage of the consumers’ dollars. However, shoppers typically prefer shopping at a brick-and-mortar store. Shoppers want more product information including recipes, tips and recommendations. Retailers can engage their shoppers by differentiating themselves and making their store an information destination by providing plenty of store signage and point-of-sale material.

 

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Fresh Digest – Consumers Drive the Changing Retail Landscape

Posted by on 9:39 pm in Articles, Fusion News | 0 comments

Fresh DigestConsumers want more than low prices, loyalty programs and in-store promotions with generic discounts when shopping for groceries. They are looking for a more personalized shopping experience and are using multiple channels to complete their shopping, which includes multiple brick-and-mortar and online stores.
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Consumers’ Willingness To Purchase Groceries Online Is Shifting

Posted by on 8:25 pm in Fusion News, Press Releases | 0 comments

Fusion MarketingFusion Marketing’s Research Indicates a Positive Shift in Consumer Acceptance

LOS ANGELES (August 5, 2014) – The resistance to shopping for groceries online is fading. The online grocery business is expected to become a $9.5 billion industry by 2017. In fact, Fusion Marketing’s ConsumerInsights™ research indicates a 200 percent change in consumers’ willingness to try purchasing groceries online in just the last year. (more…)