We understand the fresh produce industry and its unique dynamics and information needs. With over 17 years of fresh produce experience combined with diverse consumer products expertise, we provide an array of marketing and sales services to help you grow brand, category and retail sales.
INSIGHTS AND SOLUTIONS:
Fusion Marketing delivers customized solutions to achieve your business objectives and drive fresh produce and perishables sales. Our client-focused process creates fresh, insightful and powerful business solutions:
Consumer, Shopper and Retailer Research
We provide primary and secondary consumer, shopper and retailer research customized to your unique business issues and opportunities. Our innovative approach turns information into easy-to-understand, actionable insights and recommendations.
Our category management services give you a direct window into consumer purchases of your products at retail, and include presentation-ready, actionable recommendations to increase sales and deliver value to retailers and other key stakeholders. If you are just getting started in this area, we can help you identify the right measures, data sources and basic reports, or we can help you take your established program to an even higher level with insights and analytics drawn from a rich selection of sources and category leadership best practices.
Marketing and Sales Strategy, Planning and Execution
Collaborating with you, Fusion Marketing develops strategies and tactical plans to reach your target market and build awareness, loyalty, and sales of your brand or commodity. Fusion Marketing also provides services to help you execute your plan and deploy resources effectively.
Trade Advertising, Communications and Promotions
Fusion Marketing designs and executes creative advertising campaigns and communications as well as highly impactful promotions that powerfully deliver your marketing message and grow your sales.
Sales and Marketing Optimization
Fusion Marketing’s business process and project management services help you align your sales and marketing operations with your key strategies and business objectives. We uncover opportunities to amplify your sales and marketing efforts, focus your resources, and improve sales performance.